Some studies suggest that repeat clients make up more than 50% of business for SMEs. This is one of the many reasons why staying in touch with your current clients (those you are currently working with or have done in the last 12–18 months) is absolutely essential.
Join us as we dive into the details and other interesting findings that make keeping in touch with your clients a valuable opportunity.
The best ways to connect with clients Businesses used to have limited ways of keeping in touch with their clients. If you didn’t pick up the phone or shoot off…
One of the most effective ways to build trust with your clients and prospective clients, drive traffic to your website and generate awareness of what you do is excellent content. From webpage text and blog posts to videos, infographics and images, your content must be relevant, valuable and resonate with your intended audience. Anything less than a high-quality professional approach can leave a negative impression and put your reputation at risk.
Whatever you want to achieve, the team at WEBPRO can help by producing content that stands out, grabs attention and enthuses audiences.
Great content involves:
Your website is a critical part of your business, a shop window to the world. With the right website design, you can make a powerful impact on your audience.
Whether building a brand new site or revamping an existing one, you typically have two design choices: template or bespoke. The former are pre-built “off the shelf” website designs used by millions of businesses. They can be a quick and cheap solution but are obviously not designed with your business, or even business sector, in mind and you run the risk of having a similar looking site to a competitor. On…
The internet is a world of opportunity. It is also a vast wasteland of websites left to wilt in the furthest reaches of the web where no eyes will wander, destined to be ignored forever. You see, creating and running a website is just the beginning. If you do nothing to promote it, nothing to spread the word about its existence, it will just sit there in cyberspace gathering internet dust. All roads lead to your website, but if you’re not directing or guiding the traffic, potential customers will miss you by miles.
Just when you think you’ve got the hang of social media, things change, and you have to reconsider your approach. That’s because it’s a moveable feast, forever evolving, adapting and responding to new needs. This year is no different. With trends, attitudes and behaviours changing following the seismic year we’ve all gone through, it’s time to get your head around what’s coming up.
In this newsletter, we’re focusing on five of the biggest social media trends of 2021 and how they can improve how you interact with your audience online.
Good client communication is essential for the success of any enterprise. Even if a client doesn’t have a current need for what your business offers, the simple act of staying in touch can reassure them that you’re there whenever they may need you. When you’re out of sight, you are out of mind, and if your clients forget about you, they might go elsewhere.
Nothing can beat face-to-face interactions. However, the pandemic has upended operations changing the way many businesses function. …
Happy New Year!
We hope you had a very happy and relaxing holiday and are looking forward to getting 2021 off to a great start.
As we all know, the new year is a time for renewal, improvement and fresh starts. With January comes an intuitive desire to throw out the old and bring in the new. This should also apply to your website. Now is a great time to consider updating and elevating your site by incorporating new graphic design elements to help draw in more clients.
To give you some food for thought, here are five inspiring graphic…
Right now, your thoughts may already have turned to next year and what your marketing strategy will be. Disruption of pandemic-sized proportions aside, it’s likely your business will already know what it wants to achieve in 2021. But how does marketing fit in?
Whatever your company’s targets or aspirations for next year, your marketing planning should strike a balance between short, medium and long term goals.
HOW HAS YOUR BUSINESS PERFORMED IN 2020? Reflecting on the marketing goals you set at the start of 2020 is so important. Despite such an unsettled year, have you achieved what you set out…
If you want visitors to your website to convert to leads, it needs to be completely focused on making their visit as rewarding as possible.
Effective search engine optimisation (SEO) gets visitors to your website, but only an effective user experience (UX) can convert to sales. Time spent on SEO could be time wasted if your website isn’t up to scratch.
Building an effective user experience needs to start right at the beginning. …
It has been a tough year for everyone, for obvious reasons. Whilst we continue to adjust to our “new normal”, it is important to use every possible opportunity to adapt to the current circumstances in order to move forwards. With a greater focus on the online world than ever before, ensuring your website is up to scratch is one crucial way to do that.
With a New Year comes a new look, and that includes your website. Although you should look to have a brand new website built every couple of years, a website refresh doesn’t necessarily mean a top…
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