Before you launch any marketing strategy, you should have a detailed plan for the campaign and what you hope to achieve. You should also be willing to monitor the performance of your online marketing to adapt it when necessary. Most businesses tick off these boxes but do not afford their online marketing with enough flexibility.
What is marketing flexibility and why does it matter? Learn the key answers to these questions here.
Here at WEBPRO, we like to think we have something to suit everyone. Our semi-bespoke website template offering includes designs across three levels, covering a wide range of business needs and design preferences. Discover more about our Bronze, Silver and Gold web design packages here!
A traditional website template is an off the shelf design, most often used by online website builder platforms. …
When we think about content, we typically think of words, whether they be in the form of website content, product descriptions, press releases, SEO blogs or even white papers. But content stretches much further than this to include the visual as well as the written. Here we discuss the latest trends in content creation and how your business should be keeping up.
Absolutely! Written content and copywriting services are still crucial for your business success. Written copy is required on your…
Remember the early days of social media when you would ask new friends or work colleagues if they were on “the” Facebook? It sounds a bit goofy, right? And you probably wouldn’t need to ask most people if they have a Facebook account today.
But some businesses still haven’t caught up with the times. By not being on social media — or not doing it properly — those businesses could be throwing away new clients each month. That’s why Forbes called social media a ‘marketing maverick’.
Social media is the cheat code for more website visitors, which in turn could…
“All roads lead to Rome” is a common saying that means no matter how you intend to achieve something, you will get the same result in the end. In the modern age of marketing and business, this is quite apt — if we swap the word ‘Rome’ for ‘your website’.
Modern marketing techniques come in all shapes and sizes. We can advertise and promote in many different ways, but the overall aim is usually to relocate the lead or potential client to the company website.
We might want them to buy a product or service in the end, but we…
If you’ve invested in an awesome website, don’t ruin it by sticking with an outdated logo that isn’t crisp or tailored to your new site. In the past, we’ve noticed some clients try to avoid the need for a new logo because they think it isn’t necessary.
That’s why we’re here to give you a gentle nudge — and explain why your unprofessional logo could be killing the web design process and your business profits.
Some people think electronic newsletters are dead. But electronic newsletters can still be used to maintain connections with clients and prospects — and they can save you money on having to source new leads.
Using newsletters as a way to provide clients and prospects with valuable content can also feed into your website blog — or vice versa — allowing you to kill two content birds with one stone.
Electronic newsletters are a type of electronic…
Have you decided that it’s time for a flashy new website? Before you reach for an “off the shelf” option, have you considered what it would be like to own a bespoke website?
Of course, these websites cost more because they take a lot longer for designers and developers to plan, design and build, but they can be a wise investment with fantastic returns.
Discover what makes a bespoke website and its benefits, right here!
A bespoke website is a website that is designed from scratch, without using any pre-made templates or designs. Everything is customised to the client’s individual…
‘Bespoke website’ is a term that gets thrown around a lot, but what does it actually mean? What is a bespoke website, and how does it differ from a semi-bespoke template website? And is your semi-bespoke template website still good enough?
These are common questions we’ll dive into below.
A bespoke website is a website that is made from the ground up, specifically for each individual client, without any pre-made templates. It is planned in close collaboration with the client, often utilising market research to inform the site’s design and maximise its ROI.
Bespoke websites are 100% unique creations that…
How do you make a website work? For some people, that sounds like an odd thing to say. It’s not like you have to plug it in or replace the batteries — well, not literally anyway.
But owning a website and making it live doesn’t mean it will do exactly what you hope it will. To make a website work in line with your business goals, you need to do a bit more.
Turning a website into a lead generator and selling asset is all about Search Engine Optimisation (SEO). …
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