‘Bespoke website’ is a term that gets thrown around a lot, but what does it actually mean? What is a bespoke website, and how does it differ from a semi-bespoke template website? And is your semi-bespoke template website still good enough?
These are common questions we’ll dive into below.
A bespoke website is a website that is made from the ground up, specifically for each individual client, without any pre-made templates. It is planned in close collaboration with the client, often utilising market research to inform the site’s design and maximise its ROI.
Bespoke websites are 100% unique creations that…
How do you make a website work? For some people, that sounds like an odd thing to say. It’s not like you have to plug it in or replace the batteries — well, not literally anyway.
But owning a website and making it live doesn’t mean it will do exactly what you hope it will. To make a website work in line with your business goals, you need to do a bit more.
Turning a website into a lead generator and selling asset is all about Search Engine Optimisation (SEO). …
Savvy business owners will spend hours trying to decide on which website design and development agency to use. But even the most meticulous entrepreneurs don’t apply the same attention to detail when choosing additional and ongoing website services.
Luckily, WEBPRO can step in to help. We offer an ongoing service somewhat like a website insurance policy. Whether you need content updates, bug fixes or something else (within reason!), our service covers your back and protects you from big ad-hoc bills!
Let’s imagine you recently had a website designed and developed and then opted for hosting services from your domain supplier…
Website security is one of those things that most people know something about, but rarely know a lot about. It’s usually left for developers and specialised professionals to deal with on behalf of businesses. Nevertheless, it is good to know something about website security, even if your developer has a handle on things for you.
In a nutshell, website security is an overarching term that refers to many different strategies and digital products that keep a website secure against online threats and hackers. Website security stops criminals from stealing private data, possibly your clients’ sensitive information.
Website security is a…
Qualified traffic is the lifeblood of every website, and search engine optimisation (SEO) can help deliver high numbers of people. While it should be a key part of your marketing strategy, it is not the only game in town. There are plenty of other ways to increase website traffic which you can, and should, be doing alongside your SEO work.
Among the most useful approaches are:
Blogging Blogging is an excellent way to raise your profile and potentially generate more website traffic. Search engines love fresh and relevant content, and a regular blog is one of the most straightforward and…
In 2015, UK telecommunications company TalkTalk was hacked by two savvy cybercriminals. These hackers swiped 150,000 of TalkTalk’s customers’ personal details. Just one year on, the company revealed 95,000 customers had left them for a competitor.
TalkTalk’s website security wasn’t as robust and secure as it should have been. They paid a hefty price — rumoured to be around £60 million — and experienced significant reputational damage.
Some studies suggest that repeat clients make up more than 50% of business for SMEs. This is one of the many reasons why staying in touch with your current clients (those you are currently working with or have done in the last 12–18 months) is absolutely essential.
Join us as we dive into the details and other interesting findings that make keeping in touch with your clients a valuable opportunity.
The best ways to connect with clients Businesses used to have limited ways of keeping in touch with their clients. If you didn’t pick up the phone or shoot off…
One of the most effective ways to build trust with your clients and prospective clients, drive traffic to your website and generate awareness of what you do is excellent content. From webpage text and blog posts to videos, infographics and images, your content must be relevant, valuable and resonate with your intended audience. Anything less than a high-quality professional approach can leave a negative impression and put your reputation at risk.
Whatever you want to achieve, the team at WEBPRO can help by producing content that stands out, grabs attention and enthuses audiences.
Great content involves:
Your website is a critical part of your business, a shop window to the world. With the right website design, you can make a powerful impact on your audience.
Whether building a brand new site or revamping an existing one, you typically have two design choices: template or bespoke. The former are pre-built “off the shelf” website designs used by millions of businesses. They can be a quick and cheap solution but are obviously not designed with your business, or even business sector, in mind and you run the risk of having a similar looking site to a competitor. On…
The internet is a world of opportunity. It is also a vast wasteland of websites left to wilt in the furthest reaches of the web where no eyes will wander, destined to be ignored forever. You see, creating and running a website is just the beginning. If you do nothing to promote it, nothing to spread the word about its existence, it will just sit there in cyberspace gathering internet dust. All roads lead to your website, but if you’re not directing or guiding the traffic, potential customers will miss you by miles.
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