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Bespoke websites explained

Bespoke websites can help your business steam ahead of the competition!

‘Bespoke website’ is a term that gets thrown around a lot, but what does it actually mean? What is a bespoke website, and how does it differ from a semi-bespoke template website? And is your semi-bespoke template website still good enough?

These are common questions we’ll dive into below.

What is a bespoke website?

Bespoke websites are 100% unique creations that will not be found anywhere else. And, unlike template websites, they give you the flexibility to choose exactly the features and solutions your business needs. This complete flexibility in design and development enables bespoke websites to be ahead of the trends (and sometimes even create new trends!).

The difference between bespoke and semi-bespoke template websites

One way to think about the difference is to consider making a cake. Bespoke websites are the equivalent of baking a cake and choosing the toppings and layers from an unlimited number of ingredients. Semi-bespoke template websites are the equivalent of using a pre-baked cake and adding the toppings and filling from a good selection of ingredients.

Another difference between the two is the price. Bespoke websites require more planning and consultations with the client, and the process of developing the website takes longer. This means the cost of designing a bespoke website is higher. However, the ROI can also increase over the long term, making them worth the additional investment.

What are the benefits of bespoke websites?

  • Improved customer experience
  • Better for SEO which can generate more site visitors
  • Increases brand identity and improved customer impressions
  • Stands out in crowded markets that all use similar website templates
  • Potential for more sales (see all of the above)
  • Bespoke websites can be easily scaled in line with business growth

Is my semi-bespoke website good enough?

In other words, you need a well-baked cake to decorate!

The good news is, if you choose a semi-bespoke template website from WEBPRO, you have nothing to worry about. We have considered many different factors when creating our high-quality templates, from user experience to SEO, to ensure that your website will both look good and function as it should.

Should I choose a bespoke website?

Recap: Bespoke websites are 100% customised websites that can help businesses increase sales and steam ahead of the competition. On the other hand, semi-bespoke template websites use pre-made templates that can be somewhat adjusted to client needs. The best bespoke websites will always be an improvement on the best semi-bespoke template sites, but you don’t always need one. Some businesses choose to stick with semi-bespoke creations for years before upgrading their website as their business grows.

P.S. If you are not sure if you need a semi-bespoke template website or a bespoke website, you can speak with a member of the WEBPRO team who can advise you on your options.

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