Creating compelling content relies on a deep understanding of your audience
Creating high quality content is seen as one of the most important parts of your digital marketing strategy.
It’s powerful in so many ways, from helping your website rank effectively to building your audience on social media.
However, it’s essential that you place the user at the heart of any content that you create.
Take a look below at a few important factors you need to consider if you want to create content that connects with your audience:
CONSIDER WHAT YOUR AUDIENCE WANTS
When you’re thinking about the content for your website or any other marketing material, you must place the user at the heart of your decision. Understanding the needs of your audience will help you provide them with the right content. What information do they need? What will entertain them? What’s happening in the news right now that impacts them? By understanding this about your audience, you’re better placed to create content that connects.
CHOOSE THE RIGHT FORMAT
Content isn’t just a blog post or wording on a web page, it can be many different things. It could be an attention-grabbing video or a simple infographic to deliver complex information in a fun and accessible way. Here at WEBPRO we can help you choose the right format for the message you’re trying to convey, then use our creative know-how to bring it to life.
SELL YOUR SERVICES (SUBTLY)
Every piece of content that you produce, whether it’s a graphic for social media or an article for the news section of your website, is a chance to sell your services. However, it’s such a fine balance. To the audience the content should still feel informative and entertaining, with the promotion of your services feeling secondary and subtle.
THINK ABOUT SEO
When you’re adding content to your website, you need to be thinking about keywords that will help your website rank in the right searches. You need to do this carefully, so it has the most impact in the search engine and doesn’t detract from the quality of the content. At WEBPRO we’re skilled at weaving in the right words and phrases, providing optimised content that meets the needs of your audience.
MAKE IT MEANINGFUL
Above all, your content needs to be meaningful. It can’t be padded with keywords, or meaningless waffle just to fill a specific word count. It must be carefully considered to meet the needs of your audience and support your SEO strategy. Let us help you create a content strategy that ticks all the boxes.
At WEBPRO we’re skilled in all aspects of content creation, from the initial strategy to the practical creation of content, whether it’s copy, graphics or video.
When you choose to work with us you have access to a wide range of different skillsets. From our creative team who will work with you to generate great content ideas, to our SEO experts who can ensure it helps your website climb the rankings. All these skillsets come together to create a content strategy that connects with your audience.
If you’re ready to start building meaningful content, then get in touch today!
PS: Creating great content relies on understanding what your user wants to know and finding creative ways to provide it!
