They’re here — but are they buying?
Getting eyeballs on your website is no easy feat. First, you need a well-designed professional website that works across devices. Next, you need to add SEO content that scores you points with the folks at Google. And you probably need a dash of digital marketing to generate more attention.
It can be a lot of work to own a website that receives a high volume of daily traffic, but unfortunately, that’s only step one. Getting people to visit your site doesn’t guarantee the website will engage them or cause them to make a purchase.
So, how can you engage website visitors?
Video content isn’t an option
Video content is no longer just an option for website owners who want online success. Video has become a necessity. Not only does video content increase SEO, but it also engages website visitors. We are a video consuming species and watching videos is typically more engaging and beneficial than using written content (in some places).
The types of videos you should be considering are explainer videos that explain your products or services. And try to include videos that pull back the curtain on your brand, maybe introducing specific staff members or the company headquarters. If you want help with professional video content creation, give WEBPRO a call.
Professional images and slideshows
If you have a license to use the best stock photos, there is no reason not to use them. Breaking your web pages up with images is a great way to keep visitors engaged. But at certain times, you should be stepping up these types of visuals with something better.
You shouldn’t be using self-taken images on your staff profile or about us pages. Instead, choose a professional photographer to take these headshots and site images. There’s nothing worse than seeing a team made up of at-home selfies.
And you may want to include image sliders with promotional text on your home page as a way of showcasing your main services. These get the message across in a visual way, but because they are set to move, they add animation to your web pages too.
Live feeds are another way to engage your website visitors. The type of live feeds you include in your site will often depend on your industry. For example, if you work in finance, you might want to have live feeds of currency and market data. But one live feed which any business can use is a live social media feed.
You can pull your latest status updates and broadcasts direct from social media and onto your site. This keeps your site fresh and website visitors intrigued about what’s going on with your company.
Personalised interaction is when a website visitor can use some sort of on-site tool to enter their information and get answers. This makes the whole website experience specific to them and keeps them on the site longer. An example of personalised interaction could be a financial calculator to see how much of a loan you could obtain or the type of mortgage deal you could potentially secure.
If you want a financial calculator or have a bespoke request, don’t hesitate to contact the WEBPRO team to discuss your requirements.
Reducing a fast bounce rate
Three seconds — that is how long the average website visitor will wait for your website to load. If you want a website that engages and converts, those first seconds matter the most. It’s essential that your website can load quickly across all types of devices, especially now that over half of internet traffic comes from a mobile. If you think your site isn’t working as fast as it should, you are probably losing business.
WEBPRO’s websites are made for use across all devices and are constantly updated, so our clients shouldn’t experience these problems.
Recap: Building a house isn’t the end of the job. You still need to add the furniture and décor to make it a home. The same logic should be applied to building a website. You need to add specific engaging content to make it go from a website to an online selling machine. This can be achieved with video content, professional images, image slideshows and personalised tools that create unique website experiences. Your website will also need to load quickly and work across all devices.