Making your website live doesn’t mean it automatically comes alive!
How do you make a website work? For some people, that sounds like an odd thing to say. It’s not like you have to plug it in or replace the batteries — well, not literally anyway.
But owning a website and making it live doesn’t mean it will do exactly what you hope it will. To make a website work in line with your business goals, you need to do a bit more.
Turning a website into a lead generator and selling asset is all about Search Engine Optimisation (SEO). Think of the website as your birthday party and SEO as the invites to the party.
What is Search Engine Optimisation?
Search Engine Optimisation is a way of making a website feature higher on search engine rankings, also known as Search Engine Results Pages (SERPs). The ultimate goal of SEO is to get a website to feature on the top of Google SERPs. However, just featuring on the first page of Google results can be profitable.
Ask yourself this. How often do you click to look for products and services on the second page of Google?
Understand that SEO is an umbrella term that covers many different aspects that all contribute to ranking high on a SERP. The way the website is designed and its speed are crucial, but so is the content, key phrases, images, and so much more. This is why SEO is a whole discipline with dedicated professionals offering SEO services.
What are the benefits of SEO?
- Increased website traffic
- Increased brand awareness
- Potential for more local and international sales
- Worthwhile ROI
- Reduce your bounce rate (how quickly people leave your website)
Does SEO guarantee me Google’s first page?
Using SEO services will never guarantee you get onto Google’s first page or the top spot. In fact, sometimes the top spot is completely unachievable on some SERPs. For example, you won’t knock government department websites off their perch when it comes to relevant topics.
Reputable SEO services should always improve your ranking and help you to get further up the search results for specific search terms. However, SEO is never static. You might use SEO services to move up the ladder five spots, but one of the five you overtook may be in the middle of implementing changes that allow them to leapfrog you.
SEO services should be seen as an ongoing investment.
What else is needed?
SEO is often described as a medium to long term project as it takes time to build and see results. Because of this, many businesses like to engage in more short term online marketing strategies, such as Google Ads and social media marketing, whilst SEO work is being done in the background. Both Google Ads and social media marketing can be very effective at driving relevant traffic to your site. They attract people who are more likely to be interested in your specific products and services and encourage them to visit your site to learn more.
Can WEBPRO help with SEO and marketing?
Absolutely! Here at WEBPRO, we have a whole department of experts dedicated to SEO and other online marketing services. We offer everything you need for a successful and profitable website under one roof.
A good website created with SEO in mind, but investing in continual SEO services — including an initial SEO audit — is highly recommended for best results.
Recap: Having a professional website built is only the first step in making more sales online. But a website is like a building; it needs continual work and investment to provide the best results. Having a clear online marketing plan, formulated by experts with your specific business goals in mind, is the most effective way to drive traffic to your site and increase your website’s sales performance.