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How to make a website work

Making your website live doesn’t mean it automatically comes alive!

How do you make a website work? For some people, that sounds like an odd thing to say. It’s not like you have to plug it in or replace the batteries — well, not literally anyway.

But owning a website and making it live doesn’t mean it will do exactly what you hope it will. To make a website work in line with your business goals, you need to do a bit more.

Turning a website into a lead generator and selling asset is all about Search Engine Optimisation (SEO). Think of the website as your birthday party and SEO as the invites to the party.

If you have a website but are not investing in SEO services, learn more below and speak with a WEBPRO professional to boost your website’s sales potential.

What is Search Engine Optimisation?

Ask yourself this. How often do you click to look for products and services on the second page of Google?

Understand that SEO is an umbrella term that covers many different aspects that all contribute to ranking high on a SERP. The way the website is designed and its speed are crucial, but so is the content, key phrases, images, and so much more. This is why SEO is a whole discipline with dedicated professionals offering SEO services.

What are the benefits of SEO?

  1. Increased brand awareness
  2. Potential for more local and international sales
  3. Worthwhile ROI
  4. Reduce your bounce rate (how quickly people leave your website)

Does SEO guarantee me Google’s first page?

Reputable SEO services should always improve your ranking and help you to get further up the search results for specific search terms. However, SEO is never static. You might use SEO services to move up the ladder five spots, but one of the five you overtook may be in the middle of implementing changes that allow them to leapfrog you.

SEO services should be seen as an ongoing investment.

What else is needed?

Can WEBPRO help with SEO and marketing?

If you want to discuss which online marketing services are best for you and your business goals, do not hesitate to get in touch.

A good website created with SEO in mind, but investing in continual SEO services — including an initial SEO audit — is highly recommended for best results.

Recap: Having a professional website built is only the first step in making more sales online. But a website is like a building; it needs continual work and investment to provide the best results. Having a clear online marketing plan, formulated by experts with your specific business goals in mind, is the most effective way to drive traffic to your site and increase your website’s sales performance.

P.S. Professional SEO and marketing services will be a fantastic investment for businesses with a website. Choose a WEBPRO SEO expert to help you supercharge sales and increase brand awareness.

Notoriously knowledgable, intuitive & talented web professionals who’ve got all your online marketing needs covered. Web design & development… and much more.