How to use widgets to increase your website conversions

4 min readMay 28, 2024


Widgets are best described as tools that encourage users to engage with your website. To get the most benefit from widgets, you need to understand them, know how they can increase conversions and be aware of which ones you should be using. The right widgets can transform your website, making it an active part of your sales funnel.

What is a widget?

A widget is a software application that you load onto your website or other interface. The widget allows your website visitors to access a particular service or carry out a specific function. They are usually very easy to use, can be operated without closing other applications and are an effective way to attract user attention.

A good example of a widget at work is an online form designed to capture the details of a website visitor interested in your services, such as a pop-up asking them to subscribe to your newsletter.

The relationship between widgets and conversions

The purpose of a widget is to engage your website visitors and get them to perform a desired action (or conversion). Each widget will have a specific purpose, dependent on the goals of your business. To this end, you should not have a widget on your website that doesn’t have a defined objective.

Some widgets have a clear desired action, such as an enquiry form asking users for their details. This could be for a quote or more information about your services or in exchange for something users are interested in, like a free download. Other widgets are much less obvious in terms of the desired action but just as important, such as those that help to build trust in you and your expertise and encourage users to get in touch. Examples of these types of widgets could be testimonials, staff quotes, awards, blogs, etc.

A good widget will make your website and content more appealing and easier for visitors to find and use. Most websites have widgets and you have likely come across many without even realise you’re interacting with one. For example, pop-up chat boxes are widgets.

Which widgets should you be using?

The best widgets for your website will depend on your industry and business goals. However, most websites will likely benefit from the following:

  • Chat widgets

These allow website visitors to chat with either an automated bot or real person (depending on the type) and receive an instant response or answer to their queries. This boosts visitor interaction and engagement, improves customer service experience and therefore, potentially increases conversions and sales too.

  • Newsletter widgets

This is a simple widget that encourages visitors to give you their email address when signing up to your newsletter. You can use this data to create a list of prospective clients and target them with emails to build a relationship and increase the likelihood of them using your business when looking for the products or services that you offer.

  • Testimonials and reviews

Adding client testimonials in key areas or linking directly to review platforms such as Google or Trustpilot can help to boost online conversions. It shows you’re trustworthy and reliable which can be a factor in whether they decide to use your business over a competitor.

  • Social media

Social media is a powerful tool that can quickly enhance your online reputation, brand awareness and contribute to more leads. Integrating a live feed from your social media posts into your website is simple and an excellent way to build your brand’s visibility.

The benefits of using widgets on your website

Adding widgets to your website can have a wide range of benefits, a lot of which we have touched on already. The main benefits are:

  • Offers a better user experience
  • Helps to increase trust in your business and its products or services
  • Increased brand exposure
  • Higher conversion rates
  • Numerous SEO advantages

WEBPRO offers a comprehensive widget creation and installation service designed to maximise your potential audience and increase client numbers. Contact us now to find out more!

Recap: Widgets can be used to enhance any website. They can help build interactions with potential clients, provide a more positive user experience and, ultimately, convince visitors to want to work with you. The choice of widget will depend on your industry and website itself, but the majority of websites benefit from including them in key areas such as live chat, social feeds and client reviews and testimonials. All of these things will help boost visitor interaction and the potential to convert them to clients. It can seem daunting, but our experts can help guide you through the entire process.


The New York Times has over 17 million subscribers to its newsletter. That’s 17 million people who they are now building a relationship with after a user interacted with their website.




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