Struggling to pick your next marketing strategy?
SEO and Google Ads are two of the most revolutionary and effective methods of marketing in modern times. Along with social media marketing, these techniques are the holy grail of increasing sales and growing a brand online. In this quick post, we’ll explain the fundamentals of SEO and Google Ads, and provide guidance on how to choose the best one for your business.
If you already know your SEO from your Google Ads, then why not skip the info below and get in touch? We have an in-house team of expert marketers ready to serve your business and help supercharge sales.
What is SEO?
SEO stands for Search Engine Optimisation. It’s a whole branch of marketing that concerns itself with improving the ranking of websites and web pages on a Search Engine Result Page (SERP). The premise is that the higher ranked the website is on a SERP, the more clicks it will get and the greater potential to sell products and services.
SEO services can include a wide variety of techniques and strategies. For example, web developers can create websites that have been SEO optimised, while SEO content writers can write website content using words and phrases that attract the most traffic online.
What are Google Ads?
Google has created advertisement spots at the very top of SERPs. When you search for a product or service on Google, you’ll usually see the top few results are adverts. Businesses pay to be in these positions, although they pay every time someone clicks the link rather than a fixed amount. When an internet user clicks the advert, they are taken to a page designed to promote and sell a product or service, called a landing page. Or sometimes they are taken to a page on the website, although this can be much less effective than a targeted landing page.
Google Ads can be highly targeted by only appearing in certain locations and at specific times of the day. This helps Google Ads to become more effective at reaching search engine users that are more likely to buy the product or service.
Which is better?
Both SEO services and Google Ads campaigns can offer excellent returns of investment when strategized and implemented effectively. You might want to think of SEO as the strategy that requires long-term investment for sustained high Google rankings and results. Whereas Google Ads is the shortcut method to get you to the top of the SERPs quickly, usually for shorter-term results.
One is not always better or more profitable than the other. In fact, it will often be the case that a combination of both works best. However, certain situations may merit using one over the other if your business has to choose between them due to factors such as budget constraints.
Which one should my business use?
There is no simple answer to say which businesses should use SEO and which ones should use Google Ads. It’s best to get a bespoke assessment of your business and objectives from marketing experts to know for sure. However, it might be more beneficial for brand new businesses to use Google Ads at first. This will get their brand and products seen quickly to try and build a market share while they try and build up the longer-term results from SEO.
Get a bespoke assessment from our marketers!
We can assess your business to provide a detailed and sales-driven marketing plan for you. We also provide high-quality SEO services and Google Ads creation and management, along with a range of other beneficial digital marketing services. Speak with us now for clarity on the best course of marketing action.
Recap: Search Engine Optimisation services and Google Ads can both put your products and services in view on the SERPs. Investing in either will get more eyeballs on your products or services and should offer decent returns. But a bespoke analysis of your business objectives is the best way to create a focused marketing strategy.