Should I upgrade my WEBPRO website package?
Upgrade your website the simple way!
An excellent alternative to bespoke web design is our WEBPRO semi-bespoke template packages that allow businesses to choose a professional website template and have our expert team make it their own.
Many of our clients have already chosen a semi-bespoke website — but how long before you should wait to mix things up again? In this newsletter, we ask whether you should upgrade your WEBPRO website, and if so, when should you do it.
Our template website packages — quick recap!
Our template website services are split into three different levels, namely a bronze, silver and gold package. Each level includes different template designs to choose from and these are always customised to your brand. There is a design and level of functionality to suit any business.
The bronze package is ideal for businesses that want a simple internet presence that business leads can rely on for information and contact details. The look just as beautiful as our silver and gold templates, however they have less in the way of content and functionality. Whereas our silver and gold packages include more elaborate website templates with additional pages and extras, such as testimonial sliders, request call back forms and more prominent calls to action.
Should I upgrade my template website?
If you have already chosen a WEBPRO template website, you might start to wonder if it needs upgrading? First of all, rest assured that your website has been made to last and remain secure. Keeping your website for a long time won’t necessarily mean it will stop working. But there are reasons why you might want to upgrade to a higher level of functionality.
Upgrading from a bronze to a silver or a silver to a gold template can be a timely investment that helps you keep up with the competition. There is no doubt that competing businesses in your industry will be looking for ways to improve their own website, which ultimately means you need to do the same if you want to remain competitive.
By upgrading, you could unlock content and functionality that you don’t currently have access to. This can help you to keep up with the competition and is also an excellent, relatively low-cost way, the scale your website up as your business grows.
Should I change to a different design within the same level?
If you don’t want to invest in an upgrade to the next level right now but do want to stay competitive, you could always change your template to a different design within the same level. We have created plenty of different designs within each level to ensure there is something to suit every taste.
Changing your website’s design is a fantastic way to freshen up your business’s online image, and it is especially effective if you have just rebranded and want to align your new brand with your website design. Moreover, by switching up your template design you can capitalise on new website trends that are occurring within your industry.
How often should I upgrade or change my template?
The decision to upgrade to a new level or change template design is ultimately down to the business, but in general, our team recommend that every business should be looking to invest in progressing their template website every 2–3 years and we regularly release new designs to accommodate this. It’s a mistake to think that a website can be made and not need further attention to reap optimal results.
Not sure what website package you need?
If you are unsure whether you should just change up your template or upgrade to the next level, you can ask the WEBPRO team for advice and support. We will talk to you about your business goals to provide advice on what is best for you with no unnecessary upselling. Get in touch if you want to know the best way to reinvest in your site.
Recap: Our semi-bespoke website template services are available through one of three levels, namely our bronze, silver and gold packages. It is worth seriously considering upgrading as a way to continue investing in your site and to keep up with the competition. Alternatively, you may benefit from switching up your website design within the same level every few years to benefit from a brand new website at a relatively low cost.
P.S. Those with a gold level website could consider WEBPRO’s bespoke web design services to take their online presence to an unmatched level.