Social media is essential for modern businesses
Is your business social enough?
If your business isn’t involved in the marketing marvel that is social media, it should be. Discover the ways your business can get involved in social media and its biggest benefits here. And if you want to know more, don’t hesitate to contact the team at WEBPRO.
The ways to get involved with social media
When we talk about social media for businesses, there are many ways to get involved. The first way is by simply owning a social media account your business can use to broadcast information, discounts, offers and valuable content. You might want to use social media experts to generate more engagement, reply to clients and prospects and keep your page active.
The other ways for your business to make the most of social media is to use social media advertising. Social media ads are targeted based on demographics and their declared interests. This is valuable for a business because it ensures your adverts and promotions are being seen by people who are more likely to be interested in your product or service.
If you want help setting up a social media account or starting a social media marketing campaign, the WEBPRO team are just a call away!
The benefits of using social media
Not everyone enjoys using social media and can sometimes feel overwhelmed by it. But as a business, there are many benefits.
Here are some of the core benefits:
- Increases visibility
- Enables prospects to verify you, maybe before purchasing (through comments, likes and reviews)
- Speeds up query response time
- Using hashtags and trends can increase brand exposure
- Marketing campaigns lead to more sales and growth
- Creates product awareness
- Adds to your web traffic and sales funnel
- Facilitates repeat business
Social media adds to your sales funnel
We want to zone in on two of the benefits listed above. The first one is that social media adds to your website traffic and your sales funnel.
The modern business website is a central hub where all of your marketing and materials lead to, whether it’s from an email signature, business card or social media account. By having social media in any form, you are fishing for more web traffic. Moreover, targeted social media use can add to your sales funnel, such as ad campaigns or posts leading to landing pages.
If you are not on social media, you are missing out on a pool of potential clients who are looking at your competitors’ socials right now instead.
Using social media to maintain your clients
Another main benefit that we should expand on is how social media helps to maintain your current clients.
Ongoing clients account for around 60% of most businesses, and those clients typically spend much more in a single order because they already trust your products or services. They are invaluable to businesses — and social media can assist you in keeping them loyal to you.
Keeping clients loyal and coming back is not about pestering them with offers and discounts, although these can be useful in moderation. It’s about them remembering you exist in weeks, months or even years from now when they need another service.
Social media allows you to maintain client communication and stay on their radar just by being active. They might not engage with your posts or comment, but if you have social media and they can see your brand every now and then, it will do more than you think.
Don’t do social media without committing
Before you rush to set up your first social media account, you should only do so if you are prepared to do it properly. This means taking the time to create valuable and high-quality content, or paying a social media team to do it for you.
If you set up social media and decide to do it all yourself, you can soon be overwhelmed and strapped for time unless you don’t put the required effort in, which can result in poor content and even tarnish your brand. The bottom line is, if you’re not willing to do it properly, don’t bother doing it at all.
Luckily, you already know a creative agency with expertise in social media management, social media marketing and content creation. WEBPRO is here to assist all businesses with their social media service needs.
Recap: Social media and social media marketing are profitable for businesses, especially to drive more visitors to your site, fill your sales funnel, and maintain client brand loyalty. But if you are going to go down the social media route, make sure you do it properly, preferably with professional social media managers and marketers.