Staying connected with your clients
Frequently communicating with repeat clients is financially beneficial
There might be plenty more fish in the sea, but what if the fish you already caught was perfect?
This isn’t going to be a love story. It’s about prioritising your current clients to get a better return on your marketing investments.
Common ways to connect with repeat clients
Gone are the days when you could only write a letter, pick up the phone or send an email to stay connected to repeat clients. Although these are still great ways to stay in touch, the modern world of marketing offers additional ways to stay in contact, such as:
Why stay in touch with repeat clients?
There are thousands of potential clients out there, so why focus your energy on the people who already bought from you?
For most businesses, marketing to repeat clients is less costly and offers better returns. The data suggests that repeat clients spend as much as 10 times more than new clients spend because they already have faith in you. Moreover, it costs around 5 times less to market to these people through newsletters and emails than to find new leads using more elaborate digital marketing.
Repeat business is good business and provides you with a sustainable and stable future.
How frequently do I contact repeat clients?
The next question you need to ask is how often do you communicate with repeat clients? If you overdo it, you could put them off and they might mute your emails. But if you don’t stay in touch often enough, a competitor could win their attention.
So, how do you strike the right balance? The truth is, there is no magic number that will apply to all businesses and situations. It often comes down to good judgement. But at least make contact once per quarter and don’t bother them every week.
The only time to break your pattern of communication is when a major change occurs that could affect their business or service. Informing them in a timely manner shows you care about them and may increase brand loyalty.
How to “touch base” or “check-in”?
But what should be included in your newsletter emails? How do you stay connected without coming across as pushy or too salesy?
You should provide your clients with valuable information instead. Give them something that is worth their time and offers them something useful they can take away with them.
The object of the newsletter isn’t primarily to sell them something else. The objective is to remind them that you exist, so when they do need something, they visit your website or send you an email back.
I haven’t got time to stay connected…
We’ve heard it before and we really do get it. When you have a successful business to run, creating email campaigns and valuable content is not at the top of your to-do list. However, you can and should outsource the responsibility to professionals.
A creative agency like WEBPRO can provide your business with engaging email marketing content to stay connected with clients. Combining marketing, newsletter design and copywriting skills from our in-house team will get results.
Speak with us now to learn how we can help you stay connected to your most valuable clients and customers.
Recap: It’s cheaper to market to repeat clients with effective digital newsletters. Repeat clients typically spend more than new clients because they already trust you’ll meet their expectations. With these two facts in mind, marketing to repeat clients is always worthwhile. You should stay in touch with them at least every quarter by providing valuable content and tips rather than any hard sell. This will keep your business in their mind again when they do need professional support.