All roads lead to Rome your website!
“All roads lead to Rome” is a common saying that means no matter how you intend to achieve something, you will get the same result in the end. In the modern age of marketing and business, this is quite apt — if we swap the word ‘Rome’ for ‘your website’.
Modern marketing techniques come in all shapes and sizes. We can advertise and promote in many different ways, but the overall aim is usually to relocate the lead or potential client to the company website.
We might want them to buy a product or service in the end, but we typically take them on a diversion to our website first. This might be because more information is available on the website, or probably more common in today’s business world, because you can pay for the product or service online.
So, what does this mean for your website?
If all of your advertising and marketing materials lead to your website, your website’s design, functionality and performance have never been more important. Your website becomes the central hub of activity and is the final hurdle between making sales and waving goodbye to leads. If you are already investing in getting people to your website, you could be wasting that investment by not owning a professional website that converts.
If you want to discuss the shortcomings and potential of your current website, our WEBPRO experts are on hand to take your call. We’ll evaluate your website and discuss your options without ever trying to upsell you for no reason.
Here are the common “roads” to your website:
#1: Online marketing
Online marketing is one of the most effective ways to divert potential customers and clients to your website because the target audience is already online and just a click away. This covers all types of methods from social media adverts, landing pages, email marketing, Google Ads, and some SEO services like backlinking (placing links from other websites and blogs to your website).
WEBPRO has an in-house team of digital marketers who can help with any of these services!
#2: Offline marketing
Offline marketing is still effective in getting people to your website. You can do this with physical leaflets, posters and conference displays. By simply adding your website address to these materials, you can encourage recipients or onlookers to check your site out in the near future. And because they’re physical, they keep on promoting your website until they are taken down or put in the recycling.
#3: Business stationery
There are opportunities for your business stationery to get potential leads and existing clients back to your website. To do this, you should be including your website address on all of your business stationery, such as letterheads. One of the best roads from your business stationery to your website is your business card. Make sure your business cards include your website address and give them to more of your staff members, not just the board members and top-tier managers.
Some other places can lead to your website that don’t entirely fit into the categories above. For example, staff email signatures should also include contact information and your web address, which will encourage recipients to simply click through to your website and read more. You might even use images on emails to send clients to your various product or service pages.
Recap: The modern website is the central point of any business. It’s where all the action happens and is where most online and offline marketing services aim to send potential clients. This makes it so important that your business website is fast, compatible across devices, functional and attractive. If you are investing in any type of marketing that sends leads to your website, you could be wasting that investment without a website that converts those leads into paying clients.